What China is actually building
Chinese companies are going global with technology that many European companies still underestimate. I help you see what they can really do, and where you stand next to them.
What China is actually building
Before your next move, see the bigger picture.
Chinese companies are going global with technology that many European companies still underestimate. I help you see what they can really do, and where you stand next to them.
What I do
I have worked between Europe and China for more than 20 years. I help European companies see where their products, services and business stand once the Chinese side of the market is in the picture, and decide where to go from there.
Questions I help you answer
- How does our product compare with what Chinese companies now offer?
- Is our USP still relevant, or is it time to sharpen it?
- Should we innovate, reshape our product, or change our positioning?
- Is there a Chinese partner who could make us stronger?
Your question isn't on the list? Ask it anyway. You get a clear position and the reasoning behind it — not a report you still have to interpret.
Who you work with
Ting Wasner-Lian, MBA. For eleven years I built and ran the China business of EFS Consulting, Austria’s largest independent consultancy, working directly with Chinese manufacturers as clients. I founded SE Incubator Consulting in 2018 and am based in Vienna.
At a glance
- Focus
- Europe–China strategy: positioning and USP, partnerships, China market entry
- For
- European companies whose products or services meet Chinese competition, at home or in export markets
- Industries
- Any sector where Chinese companies are becoming serious players
- Formats
- Single requests · Talks · Half- or full-day workshops · Deep dives
- Working language
- English
- Based in
- Vienna, Austria — working across Europe
Latest analysis
7 October 2026 · Trending Topics
Why Google Lets Its AI Rival Into Google Workspace, and What It Means for Your Company
Claude now works inside Google Workspace next to Gemini. Why platforms open up to AI agents, and what European companies should do.
22 September 2026
Two paths for consumer AI agents in China and the US: Doubao Phone and Meta Muse
Doubao operates the phone; Muse operates a computer in the cloud. Both were blocked by incumbent platforms. What this means for advertising, commerce and Europe.
A shorter version was published in Trending Topics: English · Deutsch
Contact
Ting Wasner-Lian, MBA · LinkedIn · Correspondence in English. Messages in German or Chinese are welcome too.